These Mistakes Will Destroy Your PPC Launch – Podcast With Noemi Bolojan

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00:00 In this episode
00:48 Intro
01:01 Hi Noemi
02:57 Where do they start?
04:09 What’s the budget?
05:04 Finding the most relevant keywords
08:55 Campaign launch process
11:20 When we talk about ranking
14:32 What are the best keywords to use
17:17 DSP campaign
19:32 Video advertising
22:07 Summing up
23:44 Outro

Do you know that some mistakes can be absolutely devastating for your PPC Launch? Therefore, you must familiarize yourself with the basic PPC knowledge and avoid mistakes. PPC is a very broad and technical topic. It is especially confusing for the new Amazon sellers who want to increase their business visibility. To make things easy for us, we had Noemi Bolojan on the podcast. She is the Private Label brand owner and co-host of the Wizards of Ecom Podcast.

Not Budgeting

According to Noemi, budgeting is one of the most important parts of launching a campaign. Unfortunately, everyone focuses on the product launch too much and ignores this aspect. PPC is one of the major costs when budgeting for a new product launch. Some people don’t know how to do budgeting at all. Therefore, they directly jump into launching the product.

Another scenario is that you already have a product in the market and want to launch a second product. This is, again, a scenario where it is extremely important to consider your budget. When you’re working with multiple products, it is imperative for the seller to decide how much budget should be allocated to the PPC of each product.

Wrong Budgeting

If you mess up PPC by going for the broadest and biggest search terms, you might end up bleeding a lot of money. According to Noemi, a rule of thumb will be to first budget for five keywords, maybe 10, depending on how much money you have to allocate for PPC.

It also involves finding the most relevant keywords for your product. Do not go for the highest search volume since it’s the most expensive keyword for your product. You should think of something broad that will still describe your product perfectly. According to Noemi, you should find five keywords and use long-tail keywords.

Wrong Use of Automatic Campaigns

You can also create automated campaigns to see how Amazon Business sees your product. But most importantly, if you don’t know how much those keywords cost you sometimes, it might get too expensive to maintain them on Amazon. Luckily, Amazon itself can provide you with essential insights and exact details of whatever you need and whatever you want, for free.

In an ideal scenario, you can gather 5 keywords and launch a campaign with a new product. Once launched, you can pause it afterward and basically just export all the data from that campaign. This will provide you with the data related to the low bid, medium, and high bid for that particular keyword. This information is also crucial for studying the working conversion and click-through rates. We need to know the lowest bid we can place so we can get an outcome and what is the highest one, especially if we are starting a new campaign for a new product.

Poor Ranking Strategy

When it comes to ranking, it’s really important to have the first of each keyword in the exact match because that means that you are very much controlling whatever you want to do. It is extremely important to look into the root keywords. Let’s suppose our keyword is a coffee mug, but a longer one could be a coffee mug with a black handle. So that’s already a long tail keyword while having the root the coffee mug inside, so our ideal battle would be to first go for the longer version that will automatically pump us up and rank us higher for the word coffee mug. That would be the idea.

Amazon’s very similar to search engines. It basically follows the same SEO principles. Ranking on Amazon Business requires a well-built strategy as well. Whenever you’re going to go for a keyword, don’t go just for random keywords but have a strategy behind them. For instance, if you want to rank for a coffee mug, you will rank for keywords that have “coffee mug” at the beginning or maybe even at the end. The idea is to have a coffee mug within there because then you’re going to rank yourself without actually paying for those keywords.

No Use of Sponsored Content

Sponsored content is highly recommended if you can invest $5000 or even less. If you are going to make the videos yourself, using sponsor videos is an excellent idea. It is also a way cheaper option as opposed to other methods of advertising your brand. It is a dynamic type of advertising with surprisingly much higher click-through and conversion rates. For a sponsored product, the click-through rate is 2%. On the other hand, it is about 20% for the sponsored brand video ad.

You may even use videos from Tiktok for your video ads on Amazon through Amazon Seller’s account. Amazon Business has launched the video ads feature, keeping in mind the acceptability of reels on platforms like Facebook, Instagram, and Tiktok. Influencer marketing is much more effective than traditional advertising, so adding videos to your products is a good idea. People usually prefer watching the products used by other people instead of the normal product photos. According to Noemi, the sponsored brand video ads were highly successful and helped many businesses connect with customers.

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Find more about Noemi Bolojan and her Project:

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