Boost Your Amazon Sales: The Power of A/B Testing Within Seller Central
As an Amazon seller, you probably are looking to increase your listing’s conversion and clicks. A/B testing inside Seller Central might be your first option. Despite its proven effectiveness, many sellers overlook this powerful tool.
By conducting a 4-week test, you can increase the performance of your listing by several times. The process is simple: upload pictures that differ in their pain points to your Amazon Seller Central account. Don’t limit yourself to just testing the main image. Experiment with A+ and SEO as well.
Let’s say you’re selling a vase. You could test the vase in an interior setting, on a white background, with or without flowers. Perhaps the material, shape, or color is the source of your pain point. Or maybe you have ten basic characteristics and only want to test five at a time. Whatever the case may be, make sure to give your experiment enough time – four weeks is the minimum.
At the end of the test, Amazon will provide you with valuable analytics. Be sure to track it yourself, as there are no notifications and most software does not offer this feature. With this data, you can “twist” your product to perfection based on the behavior of your buyers. It’s the most valuable thing you can do for your listing.
Don’t let A/B testing go underutilized in your Amazon selling strategy. By taking the time to conduct this experiment, you could see a significant improvement in your conversion rates and clicks.