Izabella Ritz is a serial entrepreneur, Amazon product strategist, and founder of Ritz Momentum.
Before emigrating from Russia in 2015 with her three children, Izabella built and scaled multiple local businesses—mastering SEO, digital advertising, and marketing to grow brands with strong online presence. Her edge has always been identifying untapped potential and turning ideas into profitable realities.
After launching Ritz Momentum in 2019, she began helping overwhelmed Amazon sellers bring their product visions to life. What started as support for her students quickly grew into a full-service agency specializing in product research, validation, and development.
Today, Izabella and her team at Ritz Momentum use custom-built AI tools, deep data analysis, and customer-driven insights to help clients uncover and launch products that are positioned to win—whether on Amazon, Shopify, or Kickstarter.
She also shares insights weekly in the Ecom Product Finders newsletter, where thousands of readers learn how to identify trends, validate product ideas, and build brands with staying power.
Whether you're just getting started or ready to scale, Izabella’s methods help you find the right product—and build it better than your competitors.
- Our agency began in 2019 when our CEO, Izabella Ritz, began providing services for the students whom she was teaching how to sell on Amazon.
- She saw that they kept getting stuck on the hardest and most important part: finding the right product. She wanted to help them beat that analysis paralysis, and bring their Amazon business vision to life, just as she had in 2015.
- Since 2019, our agency focuses on finding winning product opportunities on Amazon on behalf of our clients, and boosting sales through expert listing optimization.
- Izabella emigrated from Russia in 2015 with her three children. A serial entrepreneur since the age of 17, she has created and sold multiple businesses where she developed business leadership, e-commerce, and digital marketing expertise to grow virtually any business.
- Today, she loves leading a company focused on the future of AI and e-commerce. She also loves spending time with her now four children and her three dogs.
Using the latest analytics software to conduct quick-overview product research, and prevent wasting time on ideas that won’t work.
Reverse-engineering product ideas by starting with demand analysis first.
Evaluating your product idea through deep-dive analysis of main competitors’ sales and marketing channels.
How to use the above three topics to develop a product development plan.
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